Trademark Butler

Brand Kickoff

You started the company. Now find out if you can own the name.

Incorporation and a trade name registration do not protect your brand. Brand Kickoff tells you, in 72 hours, whether your name is clear to use and register in Canada, and exactly what it will cost to lock it down.

Forward whatever CIPO sent you to

trademarks@ewrcorporate.com

Email us

Nothing from CIPO yet? Forward your incorporation or business-name registration and tell us what you sell.

What you send us

  • Your company name and the brand name you are using
  • What you sell and where
  • Any logos you are already using

What you get back within one business day

  • What is involved and the fixed Kickoff fee, confirmed in writing
  • A short questionnaire that takes ten minutes
  • Your Kickoff report within 72 hours of the completed questionnaire

Why act now

The cheapest time to fix a name problem is before anyone knows it

A rebrand after launch means new packaging, new domain, lost search equity and awkward customer emails. A Kickoff costs a fraction of that and takes three days.

Incorporation is not a trademark

A corporate name lets you use that name. It does not stop someone registering a confusingly similar mark, and it does not let you stop them.

Know before you spend

Packaging, signage, ads and inventory all carry the name. Confirm it is yours to build on first.

Filing date is your place in line

Canada is first-to-file in practice. The Kickoff gets you to a filing decision fast.

What's included

Everything you need to make a filing decision

One fixed fee. One report. One decision.

Quoted as a fixed professional fee, confirmed in writing before any work begins. Government (CIPO) fees are separate and passed through at cost.

  • Name reality check: is this name usable and registrable in Canada?
  • Trademark search summary for your primary mark and class
  • Recommendation on word mark vs. logo and which classes matter first
  • The fixed fee to file, which you can accept in one email
  • 72-hour turnaround from a completed questionnaire
  • Proceed to filing within 30 days and the Kickoff fee is credited toward it

Forward whatever CIPO sent you to

trademarks@ewrcorporate.com

Email us

Nothing from CIPO yet? Forward your incorporation or business-name registration and tell us what you sell.

How it works

Three steps. You do the first one.

There is no portal and no intake form. Forward one email and our team takes it from there.

  1. 1

    Forward us what CIPO sent you

    Examiner's Report, filing receipt, registration certificate, or just the name you want to protect. Forward the email or attach a photo of the letter.

  2. 2

    We review and tell you what's involved and the fixed fee

    Within one business day our team reads the file and replies in plain English: what CIPO is asking for, what we recommend, and the fixed professional fee. Government fees are separate and passed through at cost.

  3. 3

    We handle it with CIPO before your deadline

    Approve by email. We prepare, review and file, track every deadline on the file and keep you posted until it is done.

FAQ

Questions people ask before they email

I incorporated federally. Isn't my name protected?
Incorporation gives you the right to use that corporate name. It does not stop someone else registering a confusingly similar trademark, and it does not give you the right to stop them using a similar brand. A trademark registration does. They are different systems with different registries.
What if the name is not clear?
Then you find out now, for the price of a Kickoff, instead of after you have printed packaging and bought ads. The report explains the problem and, where possible, how to adjust the mark or the classes to reduce risk.
Do I need this if I already did a NUANS search?
A NUANS report is designed for corporate name approval and includes only a rudimentary trademark check. It does not assess registrability or likelihood of confusion the way an agent does. Many founders are surprised by what a proper search turns up.
Can you do the Kickoff before I incorporate?
Yes, and it is often the best time. Clearing the brand name first avoids picking a corporate name you cannot build a brand on.

Three days from now you could know exactly where your brand stands.

Send your company and brand name. We will confirm the fee and send the questionnaire within one business day.

Forward whatever CIPO sent you to

trademarks@ewrcorporate.com

Email us